1. Tell us a little about yourself.

  2. We’ll reach out to confirm your details.

  3. Once we’ve established your credentials, we’ll ask you to submit your pitch.

  4. An eager group of filmmakers, producers, writers and lawyers, of course, will review your pitch.

  5. If we choose your great pitch, we’ll work together to bring it life


Ok, we’re sure you have some questions.

Q: Are you going to poach my idea, flip it to someone else to make, then hoard all the profits and glory?

A: We’re going to keep this whole thing on the up-and-up. The full terms are here and you should read them.  But here’s a basic summary:  You retain rights to what you pitch (except that you don’t have any rights to The Monsters). If we decide it’s something that deserves to see the light of day, we’ll work out all the details with you. Including money. That said, stuff happens. When you submit your pitch, you’re going to be acknowledging that a lot of ideas are pretty similar (or even pretty generic – like a buddy cop theme or “fish out of water” angle).  So we’re going to reserve the rights to produce similar ideas without you. That’s just the business of ideas. We’ll ask you to click through a whole bunch of terms our lawyers put together to keep us all honest. Please read them.

Q: Is this a contest or sweepstakes promotion?

A: No. We want to establish a long working partnership with the best talent in the business.

Q: Can I submit any kind of pitch for any medium?

A: Sure. If it’s an interesting story told in an interesting way, the medium doesn’t matter.

Q: Who will review my pitch?

A: The General Mills Creative Director, Producer and a select group of award-winning directors and writers.

Q: I’m sure there are legal forms. Where can I find those?

A: Click here to see our terms. Please read them carefully. It’s all pretty straightforward.  You must agree to these terms prior to submitting your pitch.

Q: What if I have questions about the best way to submit my credentials?

A: Click here to for a simple form. We’ll get back to you ASAP.