This isn’t the first time our characters reached their hands, claws and paws out to Hollywood. In the 1960s, General Mills and Hollywood teamed-up on a first-of-its-kind media and shows division dedicated to creating children’s animated TV shows.

Among the original shows were “The Adventures of Rocky & Bullwinkle,”  “Underdog,” “Tennessee Tuxedo and his Tales” and “Young Samson and Goliath.

General Mills’ media and shows division worked directly with studios such as Hanna-Barbera and Total Television to create and distribute fully-produced half-hour cartoon shows to television stations.

Toys, games and puzzles inside our cereals boxes continued to bring these stories and characters to life in even bigger ways.

Two years later, in a nod to the growing popularity of Bullwinkle the Moose, the show was moved to evenings on NBC.

The moose-and-squirrel cartoon introduced other irreverent cartoon favorites such as Underdog, Dudley Do-Right and Mr. Peabody.


For General Mills, it was just the beginning.

Not only was this original marketing effort ahead of its time; several of General Mills’ animated cartoon programs are considered true cult classics.

Both “The Adventures of Rocky & Bullwinkle” (No. 11) and “Underdog” (No. 74) rank prominently on IMDB’s list of the “100 Greatest Animated Series of All Time.

We’re looking forward to working with you to create the next cult classic.



In 1979, children dug inside specially-marked boxes of Count Chocula, Frankenberry and Boo Berry cereals to discover a flexi-record featuring the very first Monsters and Hollywood collaboration. “Monster Adventures in Outer Space” took kids to the farthest reaches of the known cosmos. “Count Chocula Goes To Hollywood" brought our Monsters right into the heart of the entertainment industry, and "The Monsters Go Disco” introduced our timeless Monsters to the dance-driven vibe of the times.

Now we’re back and ready to work with you to write the next great Hollywood blockbuster.